{"id":163,"date":"2012-12-10T19:53:47","date_gmt":"2012-12-10T19:53:47","guid":{"rendered":"https:\/\/brettjpeterson.com\/blog\/?p=163"},"modified":"2012-12-10T21:37:55","modified_gmt":"2012-12-10T21:37:55","slug":"visual-language-logo-design-part-2","status":"publish","type":"post","link":"https:\/\/brettjpeterson.com\/blog\/2012\/12\/10\/visual-language-logo-design-part-2\/","title":{"rendered":"Visual Language: Logo Design – Part 2"},"content":{"rendered":"

The next step of our homework assignment was to create a new ITP logo. I had been thinking about this all during the weekend so when I sat down with my pen and paper today I was ready to go. I started with brainstorming ideas about what ITP means to me and others. I wrote down things like Creative, Flexible, Technology, Art, Experimental, etc. I was very inspired by the flexible systems in my last post so I got to work.<\/p>\n

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I first thought about the typeface. I initially wanted to use the negative space, so I knew I’d need a chunky one. I decided on Helvetica Bold for the iconic shape and the weight. I then started thinking the flexibility. ITP stands for a lot of things to a lot of people, and everyone’s experience is slightly different. I wanted that to show in my logo and give users the ability to customize their logo for different use cases (such as business cards, etc.) Here’s what I came up with:<\/p>\n

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pdf here for more options.<\/a><\/p>\n

as I was making the pdf and scrolling through, I loved the way it looks as it flipped through the colors so I made an animated gif of it (Click to view):<\/p>\n

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The next step of our homework assignment was to create a new ITP logo. I had been thinking about this all during the weekend so when I sat down with my pen and paper today I was ready to go. I started with brainstorming ideas about what ITP means to me and others. I wrote […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,14],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-itp","category-visual-design"],"_links":{"self":[{"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":4,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"predecessor-version":[{"id":168,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/posts\/163\/revisions\/168"}],"wp:attachment":[{"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}