{"id":157,"date":"2012-12-10T19:41:36","date_gmt":"2012-12-10T19:41:36","guid":{"rendered":"https:\/\/brettjpeterson.com\/blog\/?p=157"},"modified":"2012-12-10T19:41:36","modified_gmt":"2012-12-10T19:41:36","slug":"visual-language-logo-design-part-1","status":"publish","type":"post","link":"https:\/\/brettjpeterson.com\/blog\/2012\/12\/10\/visual-language-logo-design-part-1\/","title":{"rendered":"Visual Language: Logo Design &#8211; Part 1"},"content":{"rendered":"<p>I really enjoyed this assignment to study logo design a bit. We were asked to find a logo that we liked and feel is successful. In thinking about modern logo design, I remembered a few that I really liked that were flexible and changed depending on the many different circumstances a logo is used for these days. After some searching I found this blog post from last year:<\/p>\n<p><a href=\"http:\/\/www.bbmg.com\/news-its-how-we-live\/2011\/03\/dynamic-identity-systems-trend-or-an-evolution-in-the-principles-of-logo-design\/\">http:\/\/www.bbmg.com\/news-its-how-we-live\/2011\/03\/dynamic-identity-systems-trend-or-an-evolution-in-the-principles-of-logo-design\/<\/a><\/p>\n<p>A few of these I think are really successful (Brooklyn Museum of Art, City of Melbourne, Museum of Arts and Design) and a few I think are pretty terrible actually (Bay Area Library Information Systems, MIT Media Lab) &#8211; yet all\u00a0logos are flexible, changeable but still consistent. I particularly like the <a href=\"http:\/\/www.brooklynmuseum.org\/\">Brooklyn Museum of Art<\/a> logo.<\/p>\n<p><a href=\"https:\/\/brettjpeterson.com\/blog\/wp-content\/uploads\/2012\/12\/brooklyn_museum01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-158\" title=\"brooklyn_museum01\" src=\"https:\/\/brettjpeterson.com\/blog\/wp-content\/uploads\/2012\/12\/brooklyn_museum01-300x158.jpg\" alt=\"\" width=\"300\" height=\"158\" srcset=\"https:\/\/brettjpeterson.com\/blog\/wp-content\/uploads\/2012\/12\/brooklyn_museum01-300x158.jpg 300w, https:\/\/brettjpeterson.com\/blog\/wp-content\/uploads\/2012\/12\/brooklyn_museum01.jpg 468w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>This logo was created by <a href=\"http:\/\/2x4.org\/archive\/service\/Brand+Strategy\/\">2&#215;4<\/a>, a design firm here in Manhattan back in 2004. I love the color. These 8 designs around the standard &#8220;B&#8221; show the different aspects of the museum and the diverse content there.<\/p>\n<p>Next up: my ITP logo redesign<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I really enjoyed this assignment to study logo design a bit. We were asked to find a logo that we liked and feel is successful. In thinking about modern logo design, I remembered a few that I really liked that were flexible and changed depending on the many different circumstances a logo is used for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,14],"tags":[],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-itp","category-visual-design"],"_links":{"self":[{"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":1,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":162,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/posts\/157\/revisions\/162"}],"wp:attachment":[{"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brettjpeterson.com\/blog\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}